Break-Even Point
The number of sales you need each month to cover that month's fixed costs — rent, payroll, utilities. Below this number you lose money; above it you're profitable.
Enter your monthly fixed costs, price per item and cost per item to find out exactly how many customers you need each day to break even — and your payback period if you know your startup cost.
Break-even is just one number. If you haven't priced your menu yet, start with the profit margin calculator — then use Flowsquare to model your full revenue, cash flow and Go / Caution / No-Go signal.
Enter your monthly fixed costs, price and cost per item. Add your startup investment and expected daily customers to also see your payback period.
Add these two to also see how long it takes to recover your full startup investment.
These are two different numbers, and both matter before you commit to a lease.
The number of sales you need each month to cover that month's fixed costs — rent, payroll, utilities. Below this number you lose money; above it you're profitable.
The profit each item earns before fixed costs are covered — price minus variable cost. A higher contribution margin means fewer sales needed to break even.
How many months it takes to recover your total startup investment — lease deposit, equipment, build-out. This is separate from, and usually takes longer than, break-even.
Break-even customers per day varies enormously with rent and staffing. These illustrative examples show why — use the calculator above with your own numbers.
| Profile | Monthly fixed costs | Price / item | Cost / item | Break-even / day |
|---|---|---|---|---|
| Small kiosk / rural | $6,500 | $4.50 | $1.40 | 70 drinks |
| Mid-size / suburban | $16,800 | $5.50 | $1.80 | 151 drinks |
| Large / urban with seating | $32,000 | $6.25 | $2.10 | 257 drinks |
These are illustrative examples, not averages. Actual break-even varies by location, lease terms, staffing model and menu pricing. Use the calculator above with your own numbers.
Knowing your break-even point tells you the minimum you need to survive. It doesn't tell you what happens if your first few months run slow, or how long it really takes to recover your investment. Flowsquare models the full picture.
Most independent coffee shops need to serve somewhere between 80 and 150 customers a day to break even, though the exact number depends entirely on your rent, staff costs, average ticket price and the cost of each drink. To find your own number, divide your monthly fixed costs by your profit per customer, then divide by the days you're open each month. Use the calculator above with your own numbers for an exact figure.
Break-even and payback period are different. Break-even — covering that month's costs — usually happens within a few months of opening if you're close to your target volume. Payback period — recovering your full startup investment — typically takes 12 to 24 months, though it can range from under a year for a lean setup to 3+ years for a large buildout.
Break-even units = Fixed Costs ÷ (Price per unit − Variable cost per unit). The denominator is your contribution margin — the profit each item earns before fixed costs are covered. Divide your break-even units per month by your operating days to get break-even customers per day.
Break-even point tells you how many sales you need each month just to cover that month's costs. Payback period tells you how many months it takes to recover the money you spent opening the business in the first place. A coffee shop can be past break-even every month and still be years away from full payback.
Three levers move it: reduce fixed costs (cheaper rent, leaner staffing), increase your price per item, or reduce your variable cost per item (cheaper ingredients, less waste, better supplier pricing). Since break-even units equal fixed costs divided by contribution margin, improving either side of that equation lowers your number.
Estimate lease deposit, build-out, equipment, inventory, payroll buffer and working capital before opening.
Free calculatorCalculate margin and markup for any menu item — see gross profit per drink and daily earnings.
Full modelModel revenue, costs, payroll, break-even, payback and get a Go / Caution / No-Go before you commit.
Use Flowsquare to model your coffee shop's revenue, payroll, rent, break-even and payback period — free.
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